Live. Lead. Look By Design for the Iconic Woman
Magnetic Confidence & Lifestyle Design for the Woman Ready to Match Her Presence to Her Power.
You're Ready. Now Let Your Presence Prove It.
House of Icon is a structured identity and style transformation experience where we refine how you think, present, and carry yourself so your presence matches your ambition and your service.
It's for women who are already capable. Already accomplished. But know their self-expression, visibility, and personal brand aren't yet reflecting the level of authority they're ready to step into.
This is the space where you get to step into your most ICONIC self.
video of a woman with a flowy skirt being blown by wind. the camera pans up to her face where you see confidence
She's Competent. She's Accomplished. She's Ready for More.
This was created for women standing at the edge of their next era. Their Icon Era.
For women who are competent, self-aware, and in service — but feel a gap between who they are and who they truly want to be as their most magnetic and authentic self.
Women in leadership are welcome here. This is a space to be nourished, to learn, and to grow in sisterhood.
Meet Joy
Joy Billette believes a woman’s presence should enter the room before she says a word.
That’s charisma, baby.
Raised in a deeply devotional environment, she grew up with a reverence for faith and inner guidance before eventually stepping away to question, study psychology, and understand the architecture of identity and belief.
That curiosity led her to Vancouver, where she immersed herself in the fashion industry, styling shoots, walking runways, assisting on couture collections - and discovering both the power of image and the hollowness of image without depth and realness.
Her search for something deeper led her into indigenous ceremony, vision quests, and advanced yoga teacher training, where she began weaving psychology, spirituality, nervous system awareness, and style into one living philosophy:
when a woman’s identity aligns with her expression, she becomes undeniable. Magnetic. Iconic.
Joy’s work lives at the intersection of inner evolution and outer refinement. Where softness and leadership coexist. Where style becomes self-concept made visible. And where women learn not just how to look powerful — but how to feel it in their bones.
Because when a woman knows who she is, everything she touches starts to look different. And that could for real change the world.
Everything You Get
Three tiers. One transformation. Every package includes:
2 monthly calls — a monthly activation call and a monthly practice call
A custom pranayama session 1:1 with Joy
A custom styling session 1:1 with Joy
WhatsApp group support to connect and grow in sisterhood with your sisters
On-demand resources — meditations, breathwork, qi gong, crypto, and more inside the membership portal
An invitation to a private ICON retreat
Optional Add-Ons
Business and branding upgrade
In-person photoshoot with Joy at your dream destination. Yes, we meet to shoot.
From Here to Iconic
We journey through a process that begins with nervous system regulation and identity work, moves into the archetypes where we meet the goddesses, and ventures into style, creativity, and self-expression as a means to enhance sacral energy, deepen sensuality, and ends with a feminine leadership immersion.
The teaching call locks in what we are working on. The practice call gives you a tangible way to integrate it into your life.
We set the foundation through nervous system work and new identity formation, then engage with tools that help you truly know yourself. This container is a catalyst experience into a whole new version of you. All by design.
This is a 6 month container with 2 group calls per month — one teaching call and one practice call — with the opportunity to upgrade to 1:1s.
You will also have access to the BADASS Women's Circle each month for deeper spiritual support.
vido pans around 3 women of different cultures, sitting on a skateboard ramp at a park holding skateboards
Why House of Icon
This space is designed to gently guide you from where you are into your most iconic self. Without force. Without performance. Without losing your softness.
It supports you in refining your leadership, elevating your style so you can see and feel your next identity in the 3D, and deepening your spiritual connection to yourself and your purpose.
Inside this container, you'll learn how to stand fully in your authenticity and presence so you can design and magnetize the service and life you actually desire.
You'll leave more confident yet grounded, more radiant through connection to your feminine sacral energy, and more purposeful because you understand your inner world with clarity and regulation.
You'll know how to enter a room and own it.
And yes — you're going to have a lot of fun doing it.
Optional business support available.
You Know When You Know
House of Icon is not for everyone. But when you know, you know.
Apply to enter and we'll explore if this is your next level up.